Publicity and communication
All groups need to communicate – with their members, with the public, with funders and supporters, or with people in power. This section has practical advice and information about how to get your message across in the most effective way, including tips on using the media.
Click on the Print tab at the top of this page to find out more about our Community Print Room, and how we can help you produce low-cost, effective publicity materials and newsletters.
Printing isn’t the only way you can produce your own publicity. Many groups use websites, email and social networking sites to get their message across. See the Links tab for information and advice from SCIP and other local organisations who can support you in exploring these options.
Making your own video – whether as part of a website, to put up on YouTube, or to distribute on a DVD – can also be a good way of presenting your ideas. Click on the Equipment tab at the top of this page for details of how to hire a professional video camera from the Resource Centre, as well as other equipment to help you communicate.
A plain-English summary of data protection responsibilities for small, volunteer-run community groups, including how to comply with the General Data Protection Regulation (GDPR).
A community group’s guide to creating and using questionnaires.
Tips on designing neighbourhood newsletters that are attractive and easy to read.
This page gives you tips on how to write clearly in a community newsletter. The ideas here will also be useful for other types of writing, for example in letters, emails and publicity materials.
How do you get lots of people along to your meetings and events? How do you make sure that more than a handful of you are doing the bulk of the work?
Media contacts in Brighton and Hove that are useful for community groups.
Tips on writing a news release
A sample checklist you can use to plan the production of your group’s neighbourhood newsletter.
Producing a newsletter for your neighbourhood can be a great way to share news and to build a sense of community. This information will help neighbourhood community groups to produce and print successful newsletters. It is useful for other types of community newsletters too, including electronic newsletters.
Tips about getting an interview on the radio or TV, and what to say once you’re there.
How to write a briefing sheet for a campaign
A guide for community groups about how to respect people’s privacy when taking photos at your events
Video can be a really easy and effective way to get your message out. Here are a few tips to help you make a video that looks good and gets people’s attention.
Ideas about what to include in your newsletter (and what to avoid)
The Resource Centre has a Community Print Room, where community and voluntary groups can produce good quality printed materials at very low cost.
We also have a laminator, binding machine, electric guillotine, folding machine and booklet maker, so you can get your publications all finished off once they are printed.
These books are available at the Resource Centre, for reference only. If you prefer to borrow them, some of the titles are available at local libraries in Brighton & Hove. Groups based in Sussex are welcome to come in and browse our bookshelf and noticeboards.
- CharityComms Guide to Social Media for Charities (parts 1 & 2)
- Communication skills (Booklet 2 of 5 of "From Conflict to Cooperation" series)
- Community Connected: A Social Networking Toolkit
- Community Matters: Reference Manual for Community Organisations Advisers
- Conflict - where it comes from & how to deal with it (Booklet 1 of 5 of "From Conflict to Cooperation" series)
- Evaluation Resource Pack
- How to commission & design accessible websites
- How to produce inspiring annual reports - a guide for voluntary, arts and campaigning organisations
- Image-building and money raising for hard-to-sell groups
- Making the Media Work for You
- Meetings and decision-making (Booklet 3 of 5 of the "From Conflict to Cooperation" Series)
- Organising things - a guide to successful political action
- Plain English Guides: How to write in plain English / Guide to design and layout / The A to Z of alternative words
- Print publishing guide
- Quick Guides: Meetings
- Quick Guides: Newsletters
- Quick Guides: Presentations
- See it Right - making information accessible for people with sight problems
- Social Media for Social Good: A How-to guide for non-profits
- The campaigning handbook - communications, organisation, direct action, lobbying, the law
- The DIY Guide to Powerful Publicity
- The DIY guide to public relations - for charities, voluntary organisations and community groups
- The good campaigns guide: campaigning for impact
- The non-designers design book
- Trustee guide to campaigning and influencing
- Writing reports
Equipment available from the Resource Centre
Equipment available from other suppliers
The services listed below are not provided by the Resource Centre. These are websites and services we feel are particularly useful for small groups in Brighton & Hove, and which are not easy to find by searching the internet.
Most useful services for local groups
Laptops and data projectors to hire: People can hire an individual laptop or suite of Internet-ready PC laptops with projector for training. They are particularly keen to help small groups with no paid staff.
Will build a website for your organisation and provide a manual on how you can maintain and update it. Contact them for details of prices.
SCIP also run bespoke training in IT and social media. Check their website for more details.
Networking and finding other community groups
Community information database for East Sussex, Brighton & Hove. Contains contact details for local voluntary and community organisations, plus information about community events.
Full colour handbills, leaflets, newsletters, booklets, reports, business forms, invoice sets, letterheads, compliment slips, posters etc.
Also t-shirt printing and embroidered sweat shirts, caps, bags and badges.
- Badges made
- Banner printing
- CD burning
- Cheap software for groups
- Community Radio Information
- Community television
- Delivery and distribution of leaflets
- Fax service
- Folding and Finishing
- Getting outside help with design and planning
- Getting outside help with IT
- Getting outside help with running a sports group
- Help with developing a website
- Help with layout and design
- Help with making films
- Help with publicity
- Images and news footage
- Information about campaigning
- Information about social media
- Information on producing publicity for groups
- Interpreting and translating
- Mailing address
- Media, audio and visual training
- Networking and finding other community groups
- Online discussion and decision-making tools
- Online mailing list tools
- Press release distribution service
- Press release writing service
- Printing services
- Radio air time
- Support for black and minority ethnic groups
- T-shirt printing
- Voicemail service